As you would expect, there is a lot of white in the shots. Outfits are primarily composed with the shade in mind and the mansion they’re in is decorated with all-white accessories. “Pure Cocaine” sees Baby surrounded by his crew and a bunch of women at a pool party. Exotic dancers are pulling off tricks and Baby is the main attraction, rapping for the camera in front of the body of water. With the name of the song and album in mind, there are mob aspects to the video. The main story being told is that Lil Baby is trying to resign from his job in the streets, ending with a stressful “guns drawn” situation.
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